June 2017, women from across China converged in Shenyang, China to compete for the preliminary portion of the country’s “Women’s Beautiful Buttocks” contest. Modeled after Brazil’s famous “Miss BumBum Contest” — where female contestants have been competing annually for the title of best butt in the country and an £18,000 modeling contract since 2011—China’s new competition is also focused on the “roundness, curviness, and firmness” of participants’ behinds. The “Miss BumBum Contest” has become known around the world for speaking to the global appreciation of the female butt as a symbol of beauty.
You can quit giving Brazil and China the side-eye—they aren’t nearly alone in their celebration of the
derriere. Since 2012, Australia’s Julia Creek Dirt’n’Dust Festival has held annual competitions to find the “Best Butt in Australia.” Even the UK’s Cambridge University students stripped down to compete for
“Cambridge’s Best Bum“ last year.
Booty-fever raged in America in the early 2000s and then kind of plateaued. The media still fawns over Jennifer Lopez, the Kardashians, Beyoncé, and Nicki Minaj, though— who have all earned props for their assets.
The science of superficiality is, however, always fun to study. Research released this month led by Paul I. Heidekrueger—a plastic surgeon at the University Hospital Klinikum in Munich, Germany — dedicated an entire study to female attractiveness, focusing primarily on the one female attribute that has been historically linked to beauty across all cultures: the female butt.
The study explored variables like age, sex, aesthetic perception, geographic location, and occupation, to
determine the globally preferred butt size and waist-to-hip ratio. Heidekrueger’s study, The Ideal Buttock Size: A Sociodeographic Morphometric Evaluation built upon data from a previous study on waist-to-hip ratios by psychologist Devendra Singh from the University of Texas, which found that women with waist-to-hip ratios between 0.7 and 0.67 were perceived as having the “ideal” figure. In an attempt to expand on Singh’s work and provide something of a cultural breakdown regarding who finds what attractive, Heidekrueger examined the influential factors surrounding which waist-to-hip ratio was considered most attractive on a global scale.
The results of Heidekrueger’s study revealed that while age and ethnicity heavily influenced individuals’
perceptions regarding ideal buttock sizes, factors like gender, income, and region did not. Results also concluded that men, non-caucasian individuals, and those residing in non-European regions, also favored larger buttock sizes. While his study also suggests that Americans are typically less attracted to larger butts than their Latin American counterparts, there is a still a cultural shift occurring, with American’s preferences beginning to favor more curvaceous figures.
There are biological and sociocultural explanations for what people find attractive, says David Frederick, assistant professor of health psychology at Chapman University. Most notably, he points to the evolutionary advantage of certain waist-to-hip ratios, and the idea of using beauty to attain prestige.
“People have different opinions on Kim Kardashian. If you are someone who sees her as prestigious and
inspirational, her physical traits are now also associated with prestige,” Frederick says. Sociologically
speaking, he adds, if large buttocks are being paired with prestige, it can make you find large buttocks more attractive.
Note that celebrities like Kim and Khloe Kardashian don’t just have impressively large asses. They have
backsides that are perfectly round and lifted, with no stretch marks or cellulite in plain sight (close-ups from trolls are the exception, but who’s looking that close?). They have hourglass figures, with small waists, large breasts, and perfectly toned limbs.
Big butts seem to have been winning for years now, and seem to advance in influence every passing hour, at full throttle.
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